The Customer Insight Hub helps you to understand and apply customer insight techniques. It focuses around the use of Experian's Mosaic product.
High standards of customer service and new technology in the private sector have raised people's expectations about how they receive services in the public sector and local government. Nottingham’s population is no different and its citizens are increasingly diverse in their needs. This means a 'one size' service no longer fits all!
'Customer Insight' is an approach which helps us to understand the needs and preferences of customers and offer the right services to the right people in the right ways.
Use the steps below to help you understand your customers, or use the links on the left hand menu if you have used these tools before.